Plant-based meat has become common in recent years. Plant-based proteins like pea protein burgers
and soy chicken have become grocery store and restaurant staples. Few have tackled a product like Beyond Meat's today.
The plant-based giant is adding a meat-like beef product to its huge repertoire. The frozen Beyond Steak is available in more than 5,000 Kroger, Walmart, Albertsons
In June, Beyond Meat CEO Ethan Brown told The Wall Street Journal, "It's probably one of our best products to date." Beyond Steak offers
complete meat chunks, unlike the brand's other products, which mimic ground meat like burgers and sausages.
According to the company, vegan steak offers the flavor and texture of cut steak tips with the nutritional and environmental benefits of plant-
based meat. The seared bite-sized pieces are GMO-, antibiotic-, and hormone-free and include 21 grams of protein and 0 milligrams of
cholesterol.The steak can be prepared in a skillet or air fryer for five minutes and used in fajitas, tacos, stir fries, sandwiches, and salads.
"Beyond Steak is a highly anticipated expansion of our popular beef platform and we're proud to introduce this innovative product to
consumers nationwide," Beyond Meat's Chief Innovation Officer, Dariush Ajami, said in a news statement.